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Ventaja CompetitivaCorregida y actualizada con la inclusin de algunos elementos, en este libro clsico de la administracin, su autor, Michael E. Porter, presenta la forma de traducir la ventaja competitiva en trminos de costo, de diferenciacin de producto o de ambos, y explica el concepto de cadena de valor como parte de la estrategia competitiva, entre otros temas.
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Corregida y actualizada con la inclusión de algunos elementos, en este libro clásico de la administración, su autor, Michael E. Porter, presenta la forma de traducir la ventaja competitiva en términos de costo, de diferenciación de producto o de ambos, y explica el concepto de cadena de valor como parte de la estrategia competitiva, entre otros temas.
Ventaja Competitiva
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47968102924
US$ 46500.00
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