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FUNDAMENTOS DE BRANDINGTtulo: FUNDAMENTOS DE BRANDING Autor: Casanoves Boix, Javier Editorial: PROFIT Idioma: SPA Curso: Encuadernacin: TAPA BLANDA O BOLSILLO Nmero de pginas: 239 Ao de edicin: 2017 ISBN: 9788416904600 Sinopsis: Fundamentos de Branding analiza la esencia de la marca y la importancia de generar valor para el consumidor. A partir de ah, analiza la construccin de la estrategia de marca y las tendencias ms novedosas en la era digital. Un libro que es fruto de
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Título:FUNDAMENTOS DE BRANDING
Autor:Casanoves Boix, Javier
Editorial:PROFIT
Idioma:SPA
Curso:
Encuadernación:TAPA BLANDA O BOLSILLO
Número de páginas:239
Año de edición:2017
ISBN:9788416904600
Sinopsis:Fundamentos de Branding analiza la esencia de la marca y la importancia de generar valor para el consumidor. A partir de ahí, analiza la construcción de la estrategia de marca y las tendencias más novedosas en la era digital. Un libro que es fruto de la experiencia empresarial, docente e investigadora del autor.
FUNDAMENTOS DE BRANDING
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