Unlock the power of effective communication with 'Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience' by Janine Kurnoff and Lee Lazarus. This transformative guide, aimed at professionals eager to elevate their storytelling skills, provides practical techniques for turning mundane business messages into captivating narratives that resonate with any audience. Ideal for busy executives and marketers, this book empowers you to harness visual communication strategies that enhance your presentations, emails, and meetings. Discover methods to structure your ideas clearly and persuasively, leveraging the art of storytelling to foster genuine connections. You'll learn the secrets behind creating engaging business narratives and the importance of visual storytelling in our data-driven world. With insights from top brands such as Facebook, Nestle, and Accenture, this resource equips you to influence decisions effectively and improve your presentation skills. Order now to embark on your journey toward mastering the art of business storytelling.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119704669. Year: 2021. Publisher: John Wiley & Sons Inc (US). Pages: 288.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119704669
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 288


Description:


A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations”and your career”forward


In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands”including Facebook, Nestle, Accenture, and Marriot”bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.


You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.


Just a few of the things you'll learn from this business book include:


The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging

The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention

How to craft expert headlines that guide your audience and advanc