Unlock the secrets to effective branding with "Launching & Building a Brand For Dummies". In today's dynamic market, establishing a strong brand DNA is crucial for businesses looking to resonate with their customers. This comprehensive guide empowers entrepreneurs, whether you’re at the starting line or scaling up, to create a memorable brand identity and implement high-impact launch strategies. With insights from Amy Will, a successful entrepreneur with a proven track record of launching five businesses, you’ll learn how to craft a compelling brand narrative, connect emotionally with your audience, and stand out in a crowded marketplace. Discover the art of social media engagement, develop viral marketing campaigns, and foster customer loyalty and longevity. This book provides not only practical tools for your branding journey but also case studies and expert advice from notable branding professionals. Gain the insights needed to navigate competition and thrive in today’s business environment. Together, let’s turn your brand vision into a reality and position your business for remarkable growth. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119748038, Year: 2021, Publisher: John Wiley & Sons Inc (US), Pages: 384.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119748038
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 384


Description:
Create a strong brand DNA”and watch it grow


These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life”and a bigger chance of surviving against the competition”you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace.


In Launching & Building a Brand For Dummies, Amy Will”who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands”covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts.


Stand out on social media

Create viral campaigns

Build on Customer Loyalty and LongevityDeal with the competition



Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to”and Launching & Building a Brand For Dummies one of the secrets of”your future standout success.