In 2023, Gucci introduces Gucci Flora Gorgeous Magnolia, a new flanker in the line of Flora by Gucci. The fragrance invites you to step into a world of confidence and inner strength as the latest addition to the  Floral Fantasy collection.

Presented in a purple lacquered bottle. The scent adds a new dimension to the #Florafontasy universe. Designed to celebrate inner strength, its powerful spirit is once again embodied by multi-platinum-selling recording artist, songwriter, and trailblazer Miley Cyrus in the transportive campaign, directed and shot by artist Petra Collins.

In 2021 Miley Cyrus debuted as the face of Flora Fantasy, a world brimming with flowers, flutty animals, and kawaii cuteness. Constantly shitting between dreams and reality, this virtual space is inspired by the Gucci flora collection of fragrances, each built around a noble flower. Within various scenarios, all forms of happiness are represented here. A garden inhabited by kittens and puppies is home to the pink bottle of Gucci Flora Gorgeous Gardenia.

While the turquoise bottle of Gucci Flors Gorgeous Jasmine blends effortlessly with the comforting bedroom space, now, the latest chapter of the story sees Miley stepping out of the house and into the outdoors, radiating confidence and an intuitive mindset through Gucci Flora Gorgeous Magnolia.

Gucci Flora Gorgeous Magnolia Eau de Parfum

Perfumers Daphné Bugey and Marie Salamagne's creation is filled with unexpected yet complementary notes. Taking inspiration from free-spirited women, the scent is built around Magnolia Alba, an ancient and rare plant that requires a specific harvest and careful distillation process. A clary sage-like edge balances its fruity, floral sweetness to reflect an intuitive nature. The resulting Magnolia Essence exudes cheerfulness and a luminous noble spirit.

To enhance the sweetness of the Magnolia Essence, a Dewberries Accord is added for a fruity, juicy dimension, striking a balance between freshness and sensuality. Parchoul Essence is then used to around the scent. The perfumers capture the plant's intense woodiness from Indonesia's best-quality Patchoull, creating a subtly earthy and leathery aroma.

Gucci Flora Gorgeous Magnolia also features Blond Woods which provides a gentle, sensual touch, while Coconut Accord delivers an irresistible vanilla freshness that is both smooth and addictive. Finally, the Jasmine Sambac Absolute lends a green intensity and warmth that comes together with a mellowing trail of Musk.

The House's iconic Flora pattern, featuring vibrant blooms and rich hues, adorns both the bottle and outer packaging of Gucci Flora Gorgeous Magnolia. Wrapped in a captivating purple shade, the scent acts as a lucky charm and a reminder to trust in oneself.

Artist Petra Collins captures the Campaign. The Flora Fantasy campaign transports viewers to a captivating inner world where Miley Cyrus is the protagonist. In the new visual, Miley holds the Gucci Flora Gorgeous Magnolia bottle in the sun in a vast outdoor space win pastel-tinted skies. The hues conure to the film's surreal spirit, a fantasy that moves from a heightened reality to an anime adventure. Throughout the journey, Miley moves from cuddling animals in the garden of a house to playing an electric guitar on the beach. The film ends with new scenes displaying the three Gucci Flora scents on the sands of limitless outdoor space. Here the golden pink skies reflect the infinite possibilities of one's own dreamland.