Unlock the secrets of successful copywriting with *Writing Copy For Dummies*. This comprehensive guide, ideal for both beginners and seasoned professionals, covers everything you need to know about crafting captivating, results-oriented copy. Whether you're writing for consumers or business-to-business, this book provides invaluable tips on creating compelling headlines, persuasive body copy, and effective direct mail materials. Dive into essential techniques for generating sales and building brand awareness across various formats, including print ads, radio spots, websites, and press releases. Inside, you'll discover how to gather crucial information before writing, turn research into brilliant ideas, and motivate your audience effectively. Don't let your copy fail; learn how to troubleshoot and fix issues when they arise. This 384-page resource from John Wiley & Sons Inc is packed with strategies to help you turn your writing skills into successful marketing tools and even land a job as a copywriter. With the right guidance, you can keep customers coming back for more and achieve impressive results. Make your copywriting projects not only easier but also more enjoyable. Start your journey towards creating winning copy today! Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9780764569692, Year: 2004.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780764569692
Year: 2004
Publisher: John Wiley & Sons Inc (US)
Pages: 384


Description:
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter