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The Branding of PolaroidHow we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity. Binding Type: Paperback Publisher: Capearts Publishing Published: 09 15 2014 ISBN: 9780871550019 Pages: 146 Weight: 0. 60lbs Size: 8. 50h x 8. 50w x 0. 38d
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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Binding Type: Paperback
Publisher: Capearts Publishing
Published: 09/15/2014
ISBN: 9780871550019
Pages: 146
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d
Binding Type: Paperback
Publisher: Capearts Publishing
Published: 09/15/2014
ISBN: 9780871550019
Pages: 146
Weight: 0.60lbs
Size: 8.50h x 8.50w x 0.38d
The Branding of Polaroid
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:
59032098317
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