Steve Bauer won the first Olympic medal in road cycling for Canada and until 2022 he was the only Canadian to win an individual stage of the Tour de France.

In the mid- 1990's, Steve launched his bicycle brand partnering with the Niagara Bicycle Corporation Bruce Smith. They produced a a line of bicycles named after winds. The bikes were high-quality and Bauer designed some of the frames himself. They were manufactured in Japan during the early years. The company eventually discontinued its bike line by the early 1990s, although the brand was seen being sold in Canadian Tire stores with reduced quality.