How I Raised Myself From Failure To Success In Selling: Frank BettgerAt twenty nine, Bettger was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettgers life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? Here he reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step by step
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At twenty-nine, Bettger was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? Here he reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. He covers: the power of enthusiasm; how to conquer fear; the key word for turning a skeptical client into an enthusiastic buyer; the quickest way to win confidence; the seven golden rules for closing a sale. This was first published in 1951 and the times have changed - but people don't. There is plenty that is still applicable today.
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How I Raised Myself From Failure To Success In Selling: Frank Bettger