Binding: Hardcover
Description: " I thoroughly endorse the book Fairtlough is an excellent thinker." Napier Collyns " Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland " The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story - telling is one of the best ways for individuals groups organizations and societies to learn. Skill in story - telling and in other narrative activities allows us to understand complexity live with uncertainty communicate well and increase personal and organizational effectiveness. As organizations move away from old - fashioned command and control they will increasingly need the bonds of shared stories which create shared language shared visions and shared values.
Title: The Power Of The Tale Using Narratives For Organisational Success
Author(s): Heinzen Barbara
Publisher: John Wiley & Sons Inc
Barcode: 9780470842270
Pages: 320 Pages
Publication Date: 3/12/2002
Category: Organizational Theory & Behaviour