Binding: Paperback
Description: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.
Title: Managing Media Companies Harnessing Creative Value
Author(s): Bughin Jacques (Mckinsey & Company Inc. Belgium)
Publisher: John Wiley & Sons Inc
Barcode: 9780470713952
Pages: 400 Pages
Publication Date: 6/19/2012
Category: Radio & Television Industry